Electronic Arts held a Q3 conference call today and released some earning calls with information related to SWTOR.
- Extra content and free-to-play contributed $185 million, up 50% led by FIFA and Madden Ultimate Team and Star Wars: The Old Republic. These revenues relate to businesses on PC or consoles, where consumers pay for additional digital content — including virtual characters, map packs and micro-transactions associated with browser based games or MMO’s – like Star Wars. As a reminder, on November 15th we launched our free-to-play option for Star Wars: The Old Republic. Very early indications have been positive and we are pleased with the initial results but it is too early to know how successful this will be in the long term.
- Subscriptions, advertising, and other digital revenue contributed $79 million, growing 18% over the same period last year. The current year includes a full quarter of Star Wars subscriptions, but it was offset by a decline in other licensing digital revenue. As a reminder, the non-GAAP revenue continues to exclude our Battlefield 3 Premium subscription service. For the third quarter, Battlefield 3 Premium generated $28 million in sales, bringing the total premium revenue for the first three quarters to approximately $108 million. We will recognize these sales as revenue in the fourth quarter when we release the fifth expansion pack, entitled End Game, and as another reminder, all of the development and delivery costs have been recognized in the previous quarters.
Basically, this means that F2P for SWTOR is doing quite well, but it is early to tell how successful it will be in the long term. Subscription revenue also increased, partly due to SWTOR, but the earnings were offset by other properties within EA.
The full transcript can be found here (PDF)